In another strong quarter, Chromebook shipments increased by 67% QoQ and are projected to double in size YoY. Acer continues to maintain its lead over other vendors in the market, including Samsung, HP, and Dell. The top three leading vendors – Acer, Samsung, and HP – accounted for 74% shipment share during 1H 2014 and are forecasted to maintain market control through 2H 2014, according to quarterly data from technology market intelligence firm ABI Research.
“Consumers are hungry for a product that is cost effective but also provides the versatility and functionality of a laptop,” says Research Analyst Stephanie Van Vactor. “The growth of the Chromebook market demonstrates a niche that is gaining traction among consumers.”
The questionable need of Chromebooks by consumers contributed to the slow start of these devices; however, vertical markets such as elementary education still remain a driving force. In emerging markets, especially in Asia-Pacific and Eastern Europe, business-purchasing entities account for 75% of Chromebook sales. ABI Research also forecasts that North America will account for 78% of the Chromebook market in 2014, while other regions, especially Asia-Pacific and Western Europe, are expected to grow in market share by 2019.
In late 2013, Chromebooks entered the market when notebook sales were declining and tablet sales were on the rise. In contrast, 1H 2014 has demonstrated slowing tablet growth and the revival of the notebook market. “Chromebooks may be a temporary fad similar to the netbook, but the form-factor design and low-cost price tag draws considerable interest that may be a longer term trend,” adds Van Vactor. “Chromebooks may have more of a place in the market than originally anticipated, especially as more vendors jump on board and sales continue to grow."
These Ultrabooks and Netbooks Market Data findings are part of ABI Research’s Media Tablets, Ultrabooks & eReaders Market Research.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
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