Chinese Mobile Manufacturers Must Prioritize Handset Customization to Boost Audio Quality, Pinpoints ABI Research Teardowns

27 Jan 2017

In recent mobile teardowns, ABI Research pinpoints that Chinese mobile manufacturers must prioritize handset customization to include higher quality audio. Many top- and mid-tier phones are breaking away from standard chipsets to include custom point solutions that improve the audio quality on both sides of calls. For instance, Samsung Galaxy C9 Pro relies on Cirrus Logic’s low power audio codec (CS47L15), which combines with NXP’s audio amplifier (T9897B) to form an always-on, low-noise, Hi Fi audio system.

“Handset manufactures are notorious for removing every penny of extra cost from the mobile phone, but in this case, they are spending a few extra dollars to customize the audio system to satisfy consumer demand for higher quality audio,” says Jim Mielke, Managing Director and Vice President at ABI Research. “The trend to improve audio quality is not limited to the China market, but it is certainly most prevalent in China, infiltrating lower and lower product tiers every quarter.”

Manufacturers like Samsung are making it clear to the public that they are supporting high-quality audio by mentioning the specific audio chips responsible for producing the extraordinary audio quality in their marketing campaigns. The importance of this industry trend is also evident through recent acquisitions of high quality audio chip companies, including Knowles’s purchase of Audience, Qualcomm’s pending purchase of NXP, and Cirrus Logic’s purchase of Wolfson.

“An interesting finding from these teardowns is the fact that it is China—not North America or Europe—leading the demand for customization and improved audio quality in mobile handsets,” concludes Mielke.  “In the recent past, the impetus for customization was the demanding North America and European markets.”

These findings are from ABI Research’s Teardowns, which include high-resolution photos and x-rays, pinpoint power measurements, detailed parts lists, and block diagrams.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Service