Oyster Bay, New York - 11 May 2016
ABI Research, the leader in transformative technology innovation market intelligence, forecasts the BLE beacon market to more than double in 2016. Given its steady growth, the market remains on track to break 400 million shipments by 2021.
“We will continue to see steady rather than spectacular growth this year,” says Patrick Connolly, Principal Analyst at ABI Research. “Some beacon vendors indicate that contracts are beginning to break the one million mark, but it will take time to roll these out. While retail is the main focus for many today, ABI Research expects it will be overtaken in terms of shipments by corporate/industrial, connected home, and IoT as the market moves from hardware to software-based beacons.”
Beacons are also going to have an effect on mobile advertising, and essentially create an opportunity for a new generation of advertising companies to emerge. ABI Research forecasts the dedicated beacon advertising market will grow strongly, but collaboration and aggregation of networks will also be a developing trend in 2016.
“If the beacon advertising market is going to grow, it needs reach and scale, both in terms of deployments and active users,” continues Connolly. “There isn’t really one entity out there with sufficient amounts of either at this stage.”
Looking at this year’s innovation factors, most vendors seem to be solving the issues of scale, security, and beacon management at this stage. Beacons in 2016 will support a five-plus year battery life, concurrent Eddystone/iBeacon transmission, sensor integration, and proprietary transmission of data.
“We are witnessing a shift toward proprietary, high-accuracy technology, specifically from Quuppa and Bluvision,” concludes Connolly. “As the industry moves forward, we expect to see many new device formats emerge this year that aim to address the different needs of a wide array of verticals.”
These findings are part of ABI Research’s BLE Beacon Technologies and Services Research Service, which includes research reports, market data, insights, and competitive assessments.
# # #
About ABI Research
For more than 25 years, ABI Research has stood at the forefront of technology market intelligence, partnering with innovative business leaders to implement informed, transformative technology decisions. The company employs a global team of senior analysts to provide comprehensive research and consulting services through deep quantitative forecasts, qualitative analyses and teardown services. An industry pioneer, ABI Research is proactive in its approach, frequently uncovering ground-breaking business cycles ahead of the curve and publishing research 18 to 36 months in advance of other organizations. In all, the company covers more than 60 services, spanning 11 technology sectors. For more information, visit www.abiresearch.com.
About ABI Research
ABI Research provides actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670