Oyster Bay, New York - 16 Oct 2012
The iPad 3’s Retina display and Apple’s more liberal submission policy have caused the file sizes of leading iOS apps to grow substantially, especially in games. The latest data from ABI Research shows that the global average app size across all categories was 23 megabytes in September, 16% more than in March.
For the most popular app category, games, the average size was 60 megabytes, meaning a six-month increase of 42%. Meanwhile, the size of leading Android apps for a similar sample was around six MBs in September, representing an increase of 10% against March. The games, however, nearly quadrupled to over 40 MBs in reported size, as Google also revamped its own submission policies.
For senior analyst Aapo Markkanen, the data confirms two important points. “First, Apple’s decision in March to increase the maximum size of 3G/4G-downloadable apps from 20MBs to 50MBs has clearly had an unleashing effect on developers. Their games can now be more complex and graphically polished, while still being able to benefit from the instant gratification of cellular downloads. And second, Google’s move to start hosting files of up to 4GBs on Google Play has been similarly well-received among the developer community. Android’s old way of doing things was cumbersome for game developers and their customers alike, but there is evidence that this change, along with certain other improvements, is indeed making it a more credible gaming platform.”
The flipside of the increasing file-sizes is that the internal storage of smartphones and tablets is becoming a scarcer resource, as the device capabilities struggle to keep up with the requirements of apps and mobile content. Markkanen predicts, “Especially the consumers with 16GB devices are likely to become more conscious about what apps to keep and what to uninstall, so the developers’ bar to impress will be getting even higher than it is now. This could also speed up the adoption of the mobile cloud as a storage remedy quite significantly.”
These findings are from ABI Research’s Mobile Application Markets Research Service. The service focuses on the distribution and the economics of mobile apps, providing data-driven insights on areas such as download volumes, revenues, and business models, as well as trends within different applications categories.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research provides actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670