Automatic Content Recognition Shake-out as Broadcasters Ad-Models Under Pressure

31 Jan 2014


An automatic content recognition (ACR) shake-out has occurred on the eve of this Sunday’s big game.Direct to consumer monetization of these applications has been challenging (audio-centric Shazam and Soundhound are rare exceptions) as suppliers have turned to assist the broadcasters in social engagement and interactive applications for reality TV and other hit programming, such as Glee and American Idol.

According to ABI Research senior analyst Michael Inouye: “In recent days, Yahoo announced it would shut down its IntoNow service, i.TV and GetGlue rebranded as TVTag and reward-site Viggle acquired dijit and its NextGuide TV application. Last December, TMS made a more significant acquisition of Gracenote, a deal more about rich metadata but including a significant ACR platform as well.Many ACR application companies have regrouped to provide interactive and synchronized platforms for broadcasters to engage audiences on the second-screen.Core technology companies are pinning their hopes on integration of ACR in the Smart TV.”

Practice director Sam Rosen added, “We expect less explicitly Shazam-enabled commercial calls-to-action this year than in the midst of the second screen hype in early 2012. However, broadcasters have begun to focus on syndicating interactive and advertising content – with better advertising campaigns going beyond brand awareness, affinity, and loyalty.The business of advertising must catch up with technology, which has already proven ACR for tablets as well as the Smart TV itself.”

In upcoming research within its First Screen Video Devicesand Set-Top Box and Home NetworksResearch Services, ABI Research validates the growth of ACR within connected TV platforms, climbing to nearly 50% of Smart TV shipments this year and becoming nearly ubiquitous by 2019.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit, or call +1.516.624.2500.

About ABI Research

ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.

ABI Research提供开创性的研究和战略指导,帮助客户了解日新月异的技术。 自1990年以来,我们已与全球数百个领先的技术品牌,尖端公司,具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Service