Attach Rate of Embedded In-dash Factory-installed Navigation Units to Increase to 38% Globally by 2019

17 Mar 2014

Once a luxury item, embedded in-car navigation systems are now increasingly becoming less expensive and are offered in mass-market cars.At the same time, more and more car navigation units are becoming connected and multi-functional as they converge with other technologies in the car.

ABI Research expects the attachment of embedded in-dash factory installed navigation units to increase from 22% at the end of 2013 to 38%by 2019, representing a CAGR of 13.6%. “However, this growth will be eclipsed by the number of smartphone-based navigation devices used in the car, particularly off-board devices, where navigation is performed in the cloud as opposed to on the device,” comments Gareth Owen, principal analyst at ABI Research. The company forecasts that shipments of handset-based navigation services will reach 1.68 billion globally by 2019.

Mobile phone-based navigation has been around for many years and is very popular, with many people using free or low-cost navigation apps from the likes of Google, Apple, Nokia and others. Until recently, however, handset-based navigation apps have been quite tricky and distracting to use in the car, as the handset must be attached to the windscreen and data such as destination information must be entered manually into the phone.

This will change soon with the launch of smartphone integration technologies in an increasing number of new cars of such as Apple’s CarPlay and MirrorLink from the Car Connectivity Consortium, which will enable the mobile phone to be controlled directly via the car’s infotainment system. “With Apple launching CarPlay and Google probably about to launch something similar on the back of recent announcements about the Open Automotive Alliance initiative, this is probably the point at which smartphone-based navigation really starts to become relevant in the car,” adds Owen.

These findings are part of ABI Research’s Automotive Infotainment Research Service. ABI Research’s car infotainment database provides detailed installed base and forecasts of the car infotainment market. New data added in this release include Market Data about rear-seat entertainment displays and forecasts of smartphone integration technologies such as MirrorLink and “iOS in the Car.” The database also includes detailed forecasts of Bluetooth penetration in cars and automotive app downloads and revenues.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit, or call +1.516.624.2500.

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