AR and VR Markets Set for Explosive Growth, Transforming Healthcare, Manufacturing, and Consumer Industries

22 May 2024

Global technology intelligence firm ABI Research forecasts that the Augmented Reality (AR) and Virtual Reality (VR) markets will grow by 60% and 44% from 2024 to 2030. Verticals poised for the largest growth include healthcare, manufacturing, and consumer industries, with revenues of US$4 billion, US$8 billion, and US$6 billion, respectively.

“A combination of AR/VR hardware and software advancements along with Artificial Intelligence (AI) are enhancing the capabilities of immersive applications, making them more effective and efficient. These augmented and virtual reality technologies have accelerated training times, providing immersive, real-time learning experiences that are both cost-effective and scalable. Together with continual improvements in hardware, allowing for more user-friendly devices, these factors are the driving forces behind the market's rapid growth,” explains Matilda Beinat, Augmented and Virtual Reality Research Analyst at ABI Research.

AR and VR have proven to be highly impactful for manufacturing, especially regarding training and data visualization. Companies like Aveva and Strivr have been leveraging AR and VR for training, simulations, and creative designs and have seen improvements to knowledge retention of up to two times more than traditional methods. Medivis has been utilizing AR and VR for educating healthcare professionals, as well as for surgical procedures. Not only have enterprises seen the real benefits of using AR and VR, but the consumer sector has been developing significantly. XREAL, a leader in the consumer smart glasses segment, is expanding its stake in the market and leaning in to spatial computing.

According to Beinat, “AR and VR are not a ‘hype’ technology. These technological advancements enhance productivity, drive innovation, and open new opportunities for both business and consumer applications. The rapid expected growth in AR and VR markets is not accidental, with immersive technologies seeing adoption more readily across various industries.”

These findings are from ABI Research’s Augmented Reality State of the Market and Virtual Reality State of the Market reports. These reports are part of the company’s Augmented and Virtual Reality research, which includes research, data, and ABI Insights.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Research

Related Service