Android Mobile App Revenues Will Reach $6.8 Billion in 2013 as Importance of App Advertising Strategies and Carrier Billing Grows

Oyster Bay, New York - 29 Aug 2013

Android’s smartphone mobile app revenues are projected to reach almost $6.8 billion by the end of 2013, nearly doubling its revenues from the previous year. The Android platform has some way to go before catching iOS’s smartphone revenues, nevertheless, the smartphone app market will be Android’s most fruitful hunting ground compared to other devices. According to new data from market intelligence firm ABI Research, Android smartphone app revenues will increase from 59.1% to 65.9% when compared to iOS smartphone app revenues over the next twelve months.

“Apple’s iOS still leads all the other mobile operating systems’ revenues by a significant margin; however, the greater number of Android smartphones in use is clawing back Apple’s lead in this market,” says senior analyst Josh Flood. “This year, Android smartphones will ship by a factor of more than three-to-one to iPhones.”

Other key contributors to Android’s app revenues are its effective app advertising. Android’s digital advertising, which is primarily based on Google’s powerful analytics search engine and vast experience, gives the company a big edge over Apple. Google has been incredibly successful at mastering targeted online advertising. Additionally, Android’s willingness to incorporate carrier billing for its app purchases could prove to be a very decisive factor against iOS in-house payments. App purchases through mobile carriers have recorded significantly higher successful completions when compared to paying by credit or debit cards. This is also particularly notable in emerging markets such as Latin America and Asia-Pacific, where low-cost smartphone sales are beginning to rocket.

These findings are part of ABI Research’s Mobile OS, Browsers and Applications Research Service. The Market Data product presents ABI Research's forecasts on the amount of revenue generated by native mobile applications and device types for all the major regions and key countries. The revenue sources considered are: pay-per download (provided separately for books); subscription; in-app purchase; and in-app advertising.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

About ABI Research

ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.

ABI Research提供开创性的研究和战略指导,帮助客户了解日新月异的技术。 自1990年以来,我们已与全球数百个领先的技术品牌,尖端公司,具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。

For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.

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