Akamai Dominates Cloud-oriented Video Delivery Market with 30% Market Share Prior to Expected Consolidation Phase

28 Aug 2013

Akamai has increased its market share of the cloud video service market serving Media & Entertainment companies to nearly 30% in early 2013, from about 27% in 2012, with no close competitor – other companies competing in the market all have less than approximately 5% market share. Akamai had $322 million in revenues during the first half of 2013 of a market expected to be worth $2.36 billion by the end of the year. This market is composed of various business models, including content delivery networks (CDNs), online video platforms (OVPs), managed video platforms (MVPs), and video content management systems (VCMS or CMS).

“The CDN and related markets are poised for a round of consolidation,” comments Sam Rosen, practice director at ABI Research. “We expect horizontal consolidation – where rival CDNs combine to gain scale in their competition with Akamai – as well as veritcal consolidation – where CDNs bring in functions, especially from OVPs, to compete for the largest content producers.” Recently, Highwinds closed $205 million in private equity funding (August 8th), citing growth as well as M&A opportunities, while rival EdgeCast closed $54 million. “It’s clear that big investors see space in the market for a second standalone CDN to become a clear number two in the market.”

“Akamai’s historical rival, Limelight Networks, has lost its way,” adds Rosen. “Limelight’s revenues have turned from relatively flat to arching downward in a growing market. The market for CDN is showing in excess of 15% annual growth. Limelight has started messaging about digital presence that speaks more to small and medium business rather than large enterprise buyers – although, part of the strategy includes OVP type functions which may be valuable for media publishers.”

These findings are part of ABI Research’s Cloud Video and Video Hardware Research Service.

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