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ABI Research Expects Tablet Market to Sink Below 140 Million Shipments in 2021

Oyster Bay, New York - 23 Mar 2016

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Tablet shipment volumes are tumbling, with ABI Research, the leader in transformative technology innovation market intelligence, attributing the general decline over the past two years to two culprits. Demand for branded tablets in advanced market economies is decreasing due to saturation, slow replacement cycles, greater influence of business purchases, and substitution. China and other Asian markets are also seeing decreased demand for white box tablets due to shifts to branded tablets, as well as reliance on smartphones and phablets. While the total tablet volume in 2015 was more than 207 million, ABI Research expects this to sink below 140 million global shipments in 2021.

“China is evolving, moving away from white box products to support local and global brand manufacturers,” says Jeff Orr, Research Director at ABI Research. “As this behavior continues across other markets in Southeast Asia, Central and Eastern Europe, and Latin America, the potential for white box tablets to remain viable will all but go away.”

Global Weighting of Total Tablet Shipments (%)

 

2015

2016

2021

Branded

67.8%

70.6%

88.5%

White Box

32.2%

29.4%

11.5%

 
Future tablet shipments show an interesting shift in market dynamic, with major advanced economies taking a back seat in shipment totals. “The major, advanced economies of the world represented close to 63% of branded tablet shipments in 2015,” concludes Orr. “This will soon flip. We predict that, by 2021, 57% of branded tablet shipments will come from emerging and developing economies.”

These findings are part of ABI Research’s Tablets and Pervasive Computing Service, which includes research reports, market data, insights, and competitive assessments.

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About ABI Research

For more than 25 years, ABI Research has stood at the forefront of technology market intelligence, partnering with innovative business leaders to implement informed, transformative technology decisions. The company employs a global team of senior analysts to provide comprehensive research and consulting services through deep quantitative forecasts, qualitative analyses and teardown services. An industry pioneer, ABI Research is proactive in its approach, frequently uncovering ground-breaking business cycles ahead of the curve and publishing research 18 to 36 months in advance of other organizations. In all, the company covers more than 60 services, spanning 11 technology sectors. For more information, visit www.abiresearch.com.