Total Addressable Infotainment Use Time by Region

Source Research:

Infotainment-Driven Differentiators for Software Defined Vehicles: Video-On-Demand, Gaming, and Productivity

Research Report | 13 Dec 2023 | AN-5919

Demand for in-vehicle infotainment systems is rapidly increasing as consumers expect the same digital experiences in their cars as they get in their homes. Moreover, the transition to Electric Vehicles (EVs) means more drivers need a way to pass the time while charging their cars. Applications like gaming and AI-powered voice assistants will become a cornerstone of automotive infotainment.

ABI Research forecasts the total addressable time spent using infotainment services to increase 11x between 2023 and 2030 - from 1.058 billion hours per year to 11.629 billion hours per year.