The SCADA/HMI software market is undergoing an evolutionary change. Though the promise of a single system that covers all control and management functionality (HMI, SCADA, MES) seems unlikely, technology vendors will increasingly offer these products as a bundled solution. To stand out in the market, vendors need to deliver their software as a SaaS product with an unlimited licensing model, ensure it is easy to integrate and future proof, and effectively communicate their points of product differentiation.