Bluetooth Electronic Shelf Labels: Retail Market Opportunities and Challenges

Price: Starting at USD 4,500
Publish Date: 28 Apr 2023
Code: PT-2716
Research Type: Presentation
Bluetooth Electronic Shelf Labels: Retail Market Opportunities and Challenges
Actionable Benefits

Actionable Benefits

  • Develop a roadmap for incorporating Bluetooth Electronic Shelf Labels (ESLs) into wider ESL and smart retail portfolios.
  • Identify ESL partners across the value chain, including chipset vendors and ESL solution providers across different regions.
  • Create a strong go-to-market strategy around limitations of existing solutions and address key challenges for Bluetooth ESL adoption.
Critical Questions Answered

Critical Questions Answered

  • What is the addressable market for ESLs?
  • What does the market need to do to accelerate adoption?
  • Who are the leading vendors in the ESL ecosystem?
  • How will the arrival of the Bluetooth ESL standard impact the ESL market?
  • What are the opportunities for Bluetooth ESL over the next 5 years?
Research Highlights

Research Highlights

  • Discussion of ESL and smart retail market drivers.
  • Analysis of ESL technologies and vendor ecosystem.
  • ESL use cases by vertical.
  • Retail ESL benefits and ESL market evolution.
  • Discussion of the Bluetooth ESL standard and what it will bring to the ESL market.
  • Total ESL and Bluetooth ESL market forecasts.
  • Strategic recommendations on how to build success in the ESL market.
Who Should Read This?

Who Should Read This?

  • Wireless connectivity Integrated Circuit (IC) vendors.
  • ESL vendors.
  • Smart retail and Internet of Things (IoT) platform solution providers.
  • Retail system integrators.
  • E-commerce companies and brick-and-mortar retailers.
  • Supply chain managers and executives operating in the retail space.
  • Beacons and proximity service solution providers.

Table of Contents

Executive Summary

Retail Market Pressures

Smart Retail Drivers

Smart Retail Use Cases and Technologies

Electronic Shelf Label Definition and Use Cases

Retail ESL Benefits and Market Overview

Retail ESL Market Dynamics and Device Evolution

Retail ESL Market Ecosystem and Vendor Performance 

Retail ESL TAM and Market Forecasts

Retail ESL Market Challenges

Retail ESL Technology Analysis and the Importance of Standards-Based Solutions

Bluetooth ESL Use Cases and Competitive Technologies

Bluetooth 5.4 and the ESL Standard

Benefits of Bluetooth ESL

Bluetooth ESL Forecasts

Challenges for Bluetooth in the ESL Market