New Automotive Monetization Opportunities: Passenger Car Subscriptions and Installed Base Monetization Image

New Automotive Monetization Opportunities: Passenger Car Subscriptions and Installed Base Monetization

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Actionable Benefits

  • Identify automotive monetization opportunities outside of new vehicle sales.
  • Understand key features of emerging subscription-based vehicle ownership models.
  • Build new revenue-generating strategies in a challenging macroeconomic context.

Critical Questions Answered

  • What are the key features of a vehicle subscription model?
  • How can automakers begin extracting value from the vehicles already on the road?
  • What support do OEMs need from their suppliers to being executing on these strategies?

Research Highlights

  • Analysis of headwinds facing the automotive market, and expectations for new vehicle sales recovery.
  • Overview of the vehicle subscription business model and dynamics.
  • Breakdown of connected car lifetime monetization opportunities, including sensor data monetization and in-vehicle advertising.

Who Should Read This?

  • OEM strategy specialists responsible for CRM and connected vehicle lifecycle management.
  • Planners withing Tier 1 suppliers looking anticipate future OEM customer requirements.

Table of Contents

1. INTRODUCTION

2. NEW VEHICLE OWNERSHIP MODELS

2.1. Subscription-Based Owenrship Models
2.2. Flexibility
2.3. Key Components to the Successful Deployment of Subscription Services
2.4. OEM Subscription Services

3. LIFETIME MONETIZATION OPPORTUNITIES

3.2. In-Vehicle Advertising
3.3. OTA Updates
3.4. Hardware Modularity
3.5. Aftermarket Hardware Solutions

4. CONCLUSIONS

4.1. A Necessary Pivot
4.2. An Entire Industry Effort