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New Automotive Monetization Opportunities: Passenger Car Subscriptions and Installed Base Monetization
New Automotive Monetization Opportunities: Passenger Car Subscriptions and Installed Base Monetization
Price: Starting at USD 4,500
Publish Date: 04 Jan 2021
Code: AN-5428
Research Type: Research Report
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RELATED SERVICE:
Smart Mobility & Automotive
Report Detail
Table of Contents
Companies Mentioned
Related Research
Related Insights
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Table of Contents
Companies Mentioned
Related Research
Related Insights
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Actionable Benefits
Identify automotive monetization opportunities outside of new vehicle sales.
Understand key features of emerging subscription-based vehicle ownership models.
Build new revenue-generating strategies in a challenging macroeconomic context.
Critical Questions Answered
What are the key features of a vehicle subscription model?
How can automakers begin extracting value from the vehicles already on the road?
What support do OEMs need from their suppliers to being executing on these strategies?
Research Highlights
Analysis of headwinds facing the automotive market, and expectations for new vehicle sales recovery.
Overview of the vehicle subscription business model and dynamics.
Breakdown of connected car lifetime monetization opportunities, including sensor data monetization and in-vehicle advertising.
Who Should Read This?
OEM strategy specialists responsible for CRM and connected vehicle lifecycle management.
Planners withing Tier 1 suppliers looking anticipate future OEM customer requirements.
Table of Contents
1. INTRODUCTION
2. NEW VEHICLE OWNERSHIP MODELS
2.1. Subscription-Based Owenrship Models
2.2. Flexibility
2.3. Key Components to the Successful Deployment of Subscription Services
2.4. OEM Subscription Services
3. LIFETIME MONETIZATION OPPORTUNITIES
3.2. In-Vehicle Advertising
3.3. OTA Updates
3.4. Hardware Modularity
3.5. Aftermarket Hardware Solutions
4. CONCLUSIONS
4.1. A Necessary Pivot
4.2. An Entire Industry Effort
Companies Mentioned
Audi
AutoTrader
HERE Technologies
Hyundai
Mercedes-Benz
NVIDIA
OTONOMO
TeleNav, Inc.
Volvo
Wejo
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