ABI Research’s Mobile Ticketing Diversification Opportunity report outlines the future of mobile ticketing and the opportunities which can be enabled.
Moving from traditional contactless smart card form factors to feature rich devices, including mobile and wearables, will provide the path from which to extend reach, improve B2C communication channels, provide a platform from which to enter new markets and established new strategic partnerships as well as a central integral piece able to unlock the wider IoT adjacencies opportunity. In turn, this has paved the way for some of the leading mobile payment providers, Apple, Google, and Samsung, to aggressively target the mobile ticketing space, with analysis provided pertaining to the reasons why drivers and end goals of these leading mobile payment service providers.
The content is provided in a quick and easily-digestible report to offer in-depth knowledge of the latest mobile ticketing market trends, alongside future expectations, accompanied by a set of recommendations to help put strategic decisions into context.
