Asian RFID Market

Price: Starting at USD 3,000
Publish Date: 12 Jan 2018
Code: AN-4909
Research Type: Research Report
Pages: 28
Asian RFID Market
RELATED SERVICE: Location Technologies

The radio frequency identification (RFID) market in Asia will remain resilient over the next 5 years with RFID revenue anticipated to grow significantly. Key growth drivers include regulations (e.g., serialization of pharmaceutical products, electronic pedigree (ePedigree) certifications, food safety, the continued expansion of retailers in Asia, the increasing number of apparel and food manufacturing firms, automatic vehicle identification (e.g., e-tolling, real-time location system on vehicles, contactless car park management), growing incidences of theft and counterfeiting of products while in transit, and the growing popularity of omnichannel enablement.  

RFID adoption  rates remain subdued due to the existence of alternative track/trace technologies such as barcode readers and concerns over the potential benefits of investing in RFID technology, Vendors of RFID will therefore need to revamp their marketing strategies and mitigate these barriers to successfully boost RFID adoption rates. This report will provide a comprehensive analysis of RFID market in Asia and offer strategic recommendations for RFID vendors aspiring to grow their market share and profitability.