Oyster Bay, New York - 23 Jan 2013
Whether for entertainment, convenience, or enhancing productivity, media tablets continue to take the market by storm. According to market intelligence firm ABI Research, an estimated 145 million tablet devices will ship worldwide in 2013. A combination of new market entrants, more affordable choices for consumers, and increased adoption by business audiences will support the growth.
“The rate of innovation is slowing as tablet vendors augment their product portfolios to meet the needs of market audiences,” says senior practice director Jeff Orr. “The late 2012 launches of Apple’s iPad mini and a variety of slates based on Intel architecture and new Windows operating systems will only begin to show their progress this year.” Most of the attention for tablets is coming from North America where the outlook for 2013 has the region consuming just over 50% of worldwide shipments.
Business interest in tablets is expected to grow to 19% of all shipments in 2013 as more PC OEMs unveil product solutions designed for the workplace. While some cannibalization of the PC installed base is likely, the majority of new tablet opportunity comes from workers that have, until now, worked without the benefits of computing technologies.
Recent media reports cited the uptake of tablets as the sole cause for the demise of the eBook Reader, though ABI Research’s 10+ year study of the eReader market reiterates that tablets have little to do with the trajectory of dedicated digital readers. “The facts are that the U.S. market continues to dominate eReader shipments and an aging Baby Boomer population looking to replicate the print reading experience is a waning audience,” adds Orr. “If other world regions do not successfully organize digital publishing markets, the dedicated eReader market will go away without regard for adoption of tablets and other mobile devices.”
These findings are part of ABI Research’s Media Tablets and eReaders Research Service.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com , or call +1.516.624.2500 .
About ABI Research
ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670