With Over 60% of Mobile Business Users, Android OEMs Expand their Enterprise Smartphone Portfolios to Take On iOS and Bury BlackBerry

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18 Nov 2013

​According to a new report from ABI Research, Android smartphone OEMs are taking advantage of a solid presence among consumers and mobile business users to drive more business entity smartphone purchases and expand use in the enterprise. ABI Research predicts that shipment revenues from Android smartphones used by mobile business customers will grow from $54 billion in 2013 to over $92 billion globally by the end of 2018. ABI Research analyzed Android OEM enterprise features and market presence to provide mobile business customer adoption forecasts for six OEMs including HTC, Huawei, LG, Motorola Mobility, Samsung, and ZTE.

“Despite a significant presence among employees in the workplace, businesses have not allowed or have limited the access of Android devices to enterprise applications and systems,” comments senior analyst, Jason McNicol. “Fearing loss of this large, high-margin market segment, Android OEMs have taken it upon themselves to close these security threats by making Android devices more enterprise ready.”

A mobile device is considered enterprise ready when OS embedded features such as device encryption and VPN connectivity can be enabled by enterprise mobility vendors. An example includes Samsung KNOX which comes pre-installed on Galaxy S4 smartphones, but requires an enterprise mobility vendor such as Citrix or AirWatch to turn the features on.

Practice director Dan Shey adds, “Despite the shortcomings associated with Android, OEMs are leveraging the open platform and using key partnerships to provide not only enhanced security features, but a valuable user experience in enterprise ready devices. Samsung is the clear leader but other OEMs, like LG and its GATE solution, have made great advances in their strategies to capture share of the enterprise device market.”

These findings are part of ABI Research’s Enterprise Mobile Devices , Mobile OS, Browsers and Applications , and Mobile Handset Go-to-market Strategies Research Services.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com , or call +1.516.624.2500.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.

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