ABI Research estimates that at the end of 2013 Samsung had 166 million mobile business customers defined as employed individuals using their smartphone for business and personal reasons.However, most of these customers are the more fickle BYOD users.Samsung wants to capture more share of the corporate liable smartphone market, and wants more enterprise apps developed for its platform.In a new report, ABI Research quantifies Samsung’s success with estimates of subscriber activations through 2019 on two of its enterprise platforms: SAFE and KNOX.The report also examines Tizen’s role as an enterprise platform, and the role that virtualization will play. The report concludes with an assessment of Samsung’s impact on other market participants including Apple, BlackBerry, Nokia/Microsoft, Android smartphone OEMs, and mobile operators.
“Samsung continues to make strides in the enterprise and remains confident in their strategy to support enterprise mobility efforts,” comments Jason McNicol, senior analyst. “If you look at other device OEMs with an enterprise mobility focus, they tend to have a single solution available. Samsung on the other hand has SAFE, Knox, virtualization, and possibly Tizen as enterprise solutions. No other OEM is taking such an aggressive stance towards enterprise mobility.”
Samsung’s move towards the enterprise began in 2009 and has slowly built up momentum since. Key initiatives along the way have led to twenty-three smartphones and tablets being released and deemed enterprise ready as a result of a diversified partner network that focuses specifically on enterprise needs.
McNicol continues, “This past year, however, showed Samsung is not invincible as evidenced by launch delays and security issues in KNOX, its flagship enterprise mobility platform.Samsung has the capabilities and resources to overcome these hurdles, but is the market willing to wait? Fortunately for Samsung, the enterprise mobility market has lots of room to grow.”
These findings are part of ABI Research’s Enterprise Mobile Devices and CybersecurityResearch Services.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.
ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.
Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670