Tablets Will Generate 35% of This Year’s $25 Billion App Revenue; Expected to Surpass Smartphones by 2018

Oyster Bay, New York - 12 Mar 2013

Tablet apps will generate $8.8 billion in revenue in 2013, compared to the $16.4 billion expected from smartphone apps, according to the latest forecasts from ABI Research. Of the combined $25 billion, 65% will come from Apple’s iOS ecosystem, 27% from Google’s Android, and the remaining 8% from the other mobile platforms.

As part of a main trend, tablet apps will steadily increase their share of the market over the coming years, to an extent that they will, in 2017, nearly match the smartphone application revenues and surpass them in 2018, when the combined revenue base will reach $92 billion.

“The dynamic is quite straightforward,” says senior analyst Aapo Markkanen. “The larger screen makes apps and content look and feel better, so there are more lucrative opportunities. One might think that the bigger installed base of smartphones would compensate for the disparity, but that notion fails to take into account the arrival of low-cost tablets, which hasn’t even started yet at its earnest. The smartphones paved the way for them, but in the end we believe that it’s the tablets that will prove the more transformative device segment of the two.”

A major part in the allure of tablets is how they will help address the demographic groups that have so far been under-served by the market. Markkanen comments, “The really big deal about tablets is how they will help to finally bring the computing age to, for instance, children and the elderly. The business opportunity associated with them is undeniable, but at the same they can also bring about very significant social benefits.”

These findings are from ABI Research’s Mobile Applications Research Service, which provides a deep dive into technologies that enable new and transformative applications. In the service ABI Research also assesses the economic side of the app industry, sizing the addressable market and measuring how much revenue the releases will generate.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500 .

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