SIM Card Shipments to Reach a Record 5.4 Billion in 2015, but Declining ASPs Force a Shift in Vendor Strategy

02 Jun 2015

ABI Research predicts that 5.4 billion SIM cards will ship during 2015 marking a modest YoY growth rate of 4.1%. The days of double-digit shipment growth for SIM cards are over and declining ASPs have forced smart card and IC vendors to change strategies. Vendor focus is now moving away from market share gains and up the value chain. This movement is driven by higher value product propositions such as SWP and LTE SIMs with the aim of maintaining reasonable revenue growth.

The transition from 2G to 3G and on to 4G is creating one of the bright spots contrasting against the gradual decline of SIM card ASPs. All of the top smart card vendors including Gemalto, Giesecke & Devrient, Oberthur Technologies, and Morpho are chasing these more lucrative segments. Not all regions are experiencing an easy transition from lower to high-end air technologies. Research Analyst Dimitrios Pavlakis comments: “Europe, North America, and certain parts of Asia-Pacific are enjoying a smooth transition to LTE technology, primarily attributed to significant network infrastructure investments and governmental regulations. However, other regions including Latin America and India, are currently in a state where expansion of connectivity and network upgrades are challenging, hindering growth for adoption of faster air interface technologies and delaying future LTE rollouts.”

Another 2014 market highlight was the healthy 95% YoY increase in SWP (Single Wire Protocol) SIM card shipments. Despite the positive growth rate, the market has yet to reach its full potential. The majority of shipment growth is localized in the North American and Asia-Pacific regions, both accounting for 75% of all SWP shipments in 2014. This scenario will likely change as MNOs look to control a competitive mobile payment platform to rival OEMs and other vendors such as Apple, Samsung, PayPal, and Google which continue to battle for market share and territory.

These findings are part of ABI Research’s Secure ICs and Smart Card Technologies Market Research.

ABI Research provides technology market research and technology intelligence for industry innovators. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit, or call +1.516.624.2500.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司,拥有得天独厚的优势,充当终端市场公司和技术解决方案提供商之间的桥梁,通过提供独家研究和专业性指导,推动成功的技术实施和提供经证明可吸引和留住客户的战略,无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Service