Oyster Bay, New York - 23 May 2013
A combination of open and closed loop pre-paid cards in both the government and enterprise sectors will result in cumulative shipments totaling 3.6 billion between 2013 and 2018. ABI Research forecasts that 53% of 2018 shipments will be smart card enabled, up from 24% in 2013. The sharp rise is driven by an increasing move to open loop adoption, set to increase by 64% over the same time frame.
International networks are actively promoting pre-paid as a means of accessing markets and increasing transaction volumes in areas which have previously remained out of reach. These markets include campus cards and government issued pre-paid cards for welfare and social applications. The additional security and efficiency delivered through smart cards is appealing to government and enterprise entities, providing a platform to reduce fraud, bring digital payments to those that previously remained out of reach, and gain further control over spending.
From an enterprise point of view, there are multiple drivers in pre-paid adoption. Organizations are looking at pre-paid as a means of reducing costs, providing wages directly onto cards for migrant and temporary work forces. Additionally, pre-paid cards are being increasingly used for expense purposes, providing workers with pre-paid cards as an alternative to company credit cards to keep closer control on expenses.
Research analyst Phil Sealy comments: “Serving the pre-paid market is not as easy as providing a simple reloadable card anymore. The emergence of additional functionalities, including simple banking applications, such as online account applications, direct debit set-up and transfer capabilities have further driven up demand.” ABI Research expects future pre-paid cards to be judged on how they compare to traditional banking cards in terms of services offered.
Further analysis of the pre-paid card market can be located within ABI Research’s Payment and Banking Cards & Contactless Technologies Research Service, under a report entitled “Pre-paid Cards: Open & Closed Loop Solutions for Government, Retail, Corporate & the Unbanked”.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.
Asia: +65 6950.5670