Acquire broad and deep quantitative knowledge of the entire Augmented Reality (AR) and Mixed Reality (MR) market value chain, including smart glasses hardware and total market revenue.
Identify value for an AR implementation across device types, verticals, use cases, regions, market focus (enterprise versus consumer), and value chain segments.
Understand present day and forward-looking impactful trends and how that impact shapes quantitative elements of the market.
Recognize the dynamics between AR-enabled mobile devices and smart glasses, AR versus MR.
Critical Questions Answered
What is the overall size of the AR and MR market today and in the future, for both devices and the total value chain?
How does this size differ by vertical, device type, region, and value chain segment?
What are the driving trends of these differences and how do they permeate throughout the market?
What are some of the most widely adopted use cases today and how do these change going forward?
Vertical by vertical segmentation of the market across 15 verticals including sub-segmentation by 6 regions, 2 form factors (monocular versus binocular), 2 device types (AR versus MR), 10 value chain segments, and more than 40 use cases.
Interactive dashboards for smart glasses shipments, installed base, revenue, and Average Selling Prices (ASPs), as well as for total AR and MR value chain revenue across value chain segments.
Pivot tables and raw data included for all data points to allow for user manipulation and analysis.
Granular and exhaustive definitions section to clearly understand segmentation and differentiation used within the database, as well as the wider market.
Who Should Read This?
Decision makers for those actively implementing AR or looking to in the future, especially for content and network enablers, tech suppliers, and potential AR customers.
Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
Innovation leaders invested in the overall digitization space wanting to understand inter and intra-market AR/MR dynamics.