Hands Free Automation for the Masses – But What is the Value of SAE Level 2 +?

by James Hodgson | 2Q 2020 | IN-5767
In February 2020, GM announced that its Super Cruise semis-autonomous system would graduate from the Cadillac brand, eventually becoming available on 22 GM vehicles by 2023. Precise details on which models will feature Super Cruise have yet to emerge, but GM has signaled that its larger, higher-volume models will feature the SAE Level 2 highway automation system, which currently costs Cadillac customers an additional US$2,500. GM, therefore, has become the first Original Equipment Manufacturer (OEM) to transplant a semi-autonomous system from its low-volume premium brand into higher volume mass-market brands.

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