Low-Cost Accessible Hands-Free Automation
In February 2020, GM announced that its Super Cruise semis-autonomous system would graduate from the Cadillac brand, eventually becoming available on 22 GM vehicles by 2023. Precise details on which models will feature Super Cruise have yet to emerge, but GM has signaled that its larger, higher-volume models will feature the SAE Level 2 highway automation system, which currently costs Cadillac customers an additional US$2,500. GM, therefore, has become the first Original Equipment Manufacturer (OEM) to transplant a semi-autonomous system from its low-volume premium brand into higher volume mass-market brands.
In the space of 10 years, the mass market vehicle segment will therefore transition from passive safety to almost universal adoption of basic active safety collision avoidance and, finally, to the green shoots of semi-autonomous driving. Within the broader strategy of democratizing SAE Level 2+, there are a number of avenues open ...
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