Actionable Benefits
- Understand the overstocking/inventory impact and expected timelines to market normalization.
- Identify and better target the largest growth opportunities related to the overall Europay, Mastercard, Visa (EMV) card market and contactless migration.
- Pinpoint the current market dynamics for contactless migration in regions including North America, the Middle East & Africa, Asia-Pacific, Europe, and Latin America.
- Understand the smart card vendor landscape to help with strategic partnerships and identify competitive threats.
Research Highlights
- Payment card forecasts with quantitative analysis covering the global landscape, as well as 30 individual countries, including Argentina, Brazil, Canada, Colombia, Mexico, the United States, Australia, China, India, Indonesia, Japan, Malaysia, the Philippines, South Korea, Thailand, Vietnam, Austria, France, Germany, Italy, Poland, Romania, Russia, Spain, Turkey, the United Kingdom, Egypt, Iran, Nigeria, Saudi Arabia, and South Africa.
- Country-level forecasts covering contact and contactless payment card variants.
- Full year 2024 payment card market shares covering the leading smart card vendors.
Critical Questions Answered
- What is the total market size for EMV payment cards today and how will this progress over the next 5 years?
- How has the chip shortage and high levels of inventory impacted the payment card market?
- How will EMV shipments progress in a market that is rapidly saturating and reaching full maturity?
- How will extended expiry impact payment card shipments over the next 5 years?
- What countries present the best volume opportunity over the next 5 years?
- Who are the leading suppliers of EMV payment cards?
Who Should Read This?
- Strategy planners within smart card and secure Integrated Circuit (IC) organizations.
- Sales and marketing leaders looking to understand the revenue and margin opportunity, and to benchmark organizational performance.
- Other ecosystem players working in strategy, sales, and marketing capacities, including contact plate, sensor, and card module vendors looking to understand the Total Addressable Market (TAM) size.
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