Actionable Benefits
- Improve decision-making time and accuracy around Augmented Reality (AR)/Mixed Reality (MR) devices, use cases, and verticals with quick data slices, along with supporting qualitative analysis.
- Increase understanding of present day and forward-looking impactful trends in hardware, software, and services and how that impact shapes pivotal elements of the AR/MR market.
- Quickly create strategies and strengthen business decisions concerning AR/MR and related markets without analyzing a full dataset.
Research Highlights
- This research provides additional qualitative analysis to the most recent Augmented and Mixed Reality: Devices, Use Cases, Verticals, and Value Chain market data (MD-ARMR-108).
- Breakdown of significant happenings and key ecosystem activity with suggested related research.
- Highlights from 2023 so far, with expectations for the next few years in the AR space, including key players and trends.
- Vertical and value chain data breakouts with accompanying analysis, with a new standalone consumer vertical breakout.
- Timeline of market opportunities through 24 months and beyond, and changes in trends to be aware of.
- Breakdown of disruptive forces both increasing and decreasing in disruptiveness.
- Offensive and defensive recommendations for hardware, software, and platform players, as well as AR customers.
Critical Questions Answered
- What is the overall size of the AR and MR market today and in the future?
- What are the driving trends and how do they permeate throughout the market?
- What are some of the most impactful companies and applications in AR today and how will these change going forward?
- How does adoption and usage differ between device types, such as assisted reality and MR?
- How do the consumer and enterprise markets differ in terms of adoption, scale, and applications?
Who Should Read This?
- Decision makers for those actively implementing AR or looking to in the future.
- Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
- Innovation leaders invested in the overall digitization space wanting to understand inter- and intra-market AR/MR dynamics.
Companies Mentioned
Related Research
Augmented and Mixed Reality Market Update: Q4 2022
Presentation | 4Q 2022 | PT-2524
AR Semiannual Market Update
Presentation | 1Q 2022 | PT-2411
Augmented and Mixed Reality Market Update: Semiannual Update
Presentation | 4Q 2020 | PT-2350