Social Robots Are Waving, Not Drowning: Furhat Acquires Misty

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By Jonathan Collins | 1Q 2022 | IN-6482


Misty Robotics Acquired by Furhat Robotics


The social robot market has for the past few years been the domain of failure, consolidation, and struggle. In February, US social robotics start-up Misty Robotics was acquired by fellow social robot player Sweden’s Furhat Robotics. However, unlike previous exits, Misty is set to continue as a brand, with its social robot offering continuing availability and set for further development. The deal is perhaps less about the long investment heavy road to social robot adoption as it is more about the need to pool talent and resources.

Two Very Different Approaches to Social Robotics


Although Furhat and Misty committed to the potential demand for social robots, the two companies have taken very different approaches. Sweden based Furhat’s social robot offers a static head-shaped device with a back projected face. The projected face can be adapted to suit its deployment space and provide facial changes and responses during engagement with end users. The non-verbal communication aspects of this are particularly va…

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