Twitter Launches a US e-Commerce "Shop Module" Pilot
On July 28th, 2021, Twitter launched a small pilot (roughly a dozen companies/brands) in the US to test its “Shop Module” which allows brands, retailers, and businesses to display and viewers to purchase (opening up the business’s website within the Twitter app) products in the company’s Professional Profile (this type of profile is currently a requirement). Professional Profiles, which started testing in April, allows companies display content and information about their business at the top their profile (similar to a Facebook Page) and, with the addition of the Shop Module, a carousel of products where users can learn more about and purchase goods directly from these pages (using an in-app browser).
The initial pilot includes GameStop, ArdenCove, and a reported 10 other brands across lifestyle, retail, gaming, media and entertainment, tech, and telecom industries. This isn’t the first time Twitter explored ecommerce in their app—in 2015, Twitter trialed a “Buy Now” button within product pages but pivoted…
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