Actionable Benefits
- Understand where development and marketing efforts needs to be placed and tailor NFC and contactless educational material on a regional basis.
- Pinpoint regional dynamics covering usage and frequency of use, security and familiarity to identify regions where more effort needs to be placed.
- Identify potential gaps in contactless and NFC user perceptions and familiarity in order to better target the market.
- Measure regional user perceptions related to confidence and frequency of use to help benchmark operational performance.
Research Highlights
- Regional and country specific end user survey results draw from over 2,500 respondents.
- Regional key facts and figures related to type of payment used, number of cards stored, usage levels, issues and perception related to security, familiarity and confidence.
- Detailed country level data points, covering all critical questions across the UK, Japan, China, the U.S. Italy, South Korea, Germany, France and Spain.
- Regional key takeaways and global insight drawn directly from survey result data.
Critical Questions Answered
- What contactless payment methods are people using?
- What mobile wallet solutions are people using?
- What is the average number of cards stored on mobile wallet?
- How often are people using their mobile wallet/contactless payment card?
- What is the user perception related to experience and security?
- How many users are experiences issues with mobile wallets and contactless payment cards?
- What is the familiarity level of NFC and contactless as a technology?
Who Should Read This?
- NFC and secure element chipset vendors.
- Vendors active within lifecycle management and tokenization of mobile wallet solutions.
- Smart card, module and inlay vendors active in contactless payment card manufacturing.
- Contactless payment and mobile wallet marketing and product managers.
Companies Mentioned
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