SOURCE RESEARCH
Metaverse Video
Report | 4Q 2022 | AN-5446
Get The ReportThe buildup to the metaverse, especially the opportunities to leverage 3D assets and environments, will help accelerate revenue opportunities. This includes increasing production values and impact, but also expanding the merchandise and branding of the content creators and influencers as well (e.g., offering NFTs and/or creating their own digital goods for sale/distribution). While user valuations for digital assets today do not mirror these future opportunities, in time, consumers will place more value on these virtual items. Virtual items will eventually carry over to other platforms and ownership will create monetary value to these items (to the user/owner) as well.
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Evaluation of the Enterprise Metaverse Opportunity
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