Actionable Benefits
- Understand how demands on software suppliers are changing as customers’ Radio Frequency Identification (RFID) journeys evolve.
- Compare the offerings of different RFID platform providers for basis of competition analysis.
- Plan roadmap and go-to-market strategy based on in-depth analysis and recommendations.
Research Highlights
- Penetration rates across different retail verticals and Total Addressable Market (TAM) opportunity.
- Review of RFID projects and strategies by RFID retail platforms and enterprise systems.
- Key suppliers, roles in ecosystems, approaches, and winning strategies over the next 5 to 10 years
- Insights into retailer approaches and demands based on interviews across retail verticals.
Critical Questions Answered
- What are the main approaches offered by RFID retail software platforms for the retail market?
- How is adoption of RFID software diversifying away from apparel retail into other retail verticals?
- What interest do enterprise/execution systems have in supporting RFID in their solutions?
- What technology and go-to-market trends are shaping the market?
- What is the role of Artificial Intelligence (AI) within RFID retail platforms?
Who Should Read This?
- Product, strategy, and marketing personas at RFID platform suppliers looking to position their offering to partners and customers.
- RFID tag and reader suppliers looking to understand go-to-market strategies and target markets in retail.
- System integrators and enterprise software providers building a roadmap around RFID.
Companies Mentioned
