Actionable Benefits
- Acquire quantitative knowledge of the Augmented Reality (AR) and Mixed Reality (MR) software and services value chain.
- Identify key market segments for revenue growth and opportunity, including software and content, professional services, licensing, and more.
- Understand present day and forward-looking market size and impactful trends, and how that shapes quantitative elements of the market.
- Visualize how a major shift in hardware adoption to “no display” glasses affects consumer revenue, and revenue of enterprise verticals overall.
Research Highlights
- Interactive dashboard for software and service revenue segments by region, segment, vertical, and year.
- Pivot tables and raw data included for all data points to allow for user manipulation and analysis.
- Granular methodology and definitions to clearly understand segmentation and differentiation used within the database, as well as the wider market.
Critical Questions Answered
- What is the overall size of the AR and MR software and services market today and in the future?
- How does this size differ by region and value chain segment?
- What are the driving trends of these differences and how do they permeate throughout the market?
Who Should Read This?
- Decision makers for those actively implementing AR or looking to in the future, especially for content and network enablers, tech suppliers, and potential AR customers.
- Product managers wanting quantitative backup for AR/MR devices, partnerships, or implementation roadmaps.
- Innovation leaders invested in the overall digitization space wanting to understand intra-market AR/MR software and service dynamics.
Related Research
Augmented Reality Forecasts by Vertical
Market Data | 2Q 2024 | MD-ARMD-101
Augmented Reality Hardware
Market Data | 4Q 2024 | MD-ARHW-102
Virtual Reality Hardware
Market Data | 4Q 2024 | MD-VRHW-102