Harman is the Latest Automotive Tier One Supplier to Reposition to Remain Relevant in The Software-Defined Era

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By Maite Bezerra | 2Q 2022 | IN-6549


Harman's Automotive-Grade Consumer Experience


Harman, an audio electronics company, is repositioning its role in the automotive industry, launching the Automotive-Grade Consumer Experience line, consisting of 'ready' cockpit and sound platforms to help carmakers decrease time to market while delivering cutting-edge user experience. The aim is to provide off-the-self infotainment to carmakers that do not have the resources or cannot afford long development cycles of in-house software development. The initial focus seems to be Electric Vehicle (EV) startups, especially in China, who have lean product lines, and hence do not require high customization, and face fierce competition from players offering high-end infotainment systems at short development cycles of eight-twelve months. Harman's ultimate goal is to leverage Samsung's (its parent company) expertise to deliver the innovation and agile structure from the consumer electronics industry to the automotive industry.

The Impact of Digitalization on Tier One Automotive Suppliers


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