Telecom Operator Strategies for Enterprise Applications in the Metaverse

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By Leo Gergs | 1Q 2022 | IN-6453


Early Adopters Boast Early Metaverse Success


Stemming from the Greek words, metaverse (which in English means as much as after or beyond) describes a sphere that goes beyond reality and can portray virtual content in a realistic environment, that allows consumers to venture freely in a virtual world (beyond reality). As this is becoming increasingly interesting for consumers a range of actors increase their efforts towards this domain, including hyperscalers and telecom Communication Service Providers (CSPs).

In this context, SK Telecom has been announcing early results of their metaverse platform, Ifland, as it reported significant uptake in user engagement only six months after platform launch. The platform in its early stages the platform concentrates on providing a platform for “social virtual reality” and meetup space for leisure, with potential to venture into more enterprise-oriented use-cases. While the platform reported 280,000 monthly active users during its first month in operation, this grew to more than 1.1. million monthly active users (MAU) by the end of 2021. Looking at business-to-busin…

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