Actionable Benefits
- Improve decision making time and accuracy around AR/MR devices, use cases, and verticals with quick data slices along with supporting qualitative analysis.
- Increase understanding of present day and forward-looking impactful trends in hardware, software, and services and how that impact shapes pivotal elements of the AR/MR market.
- Quickly create strategies and strengthen business decisions in AR/MR and related markets without analyzing a full dataset.
Research Highlights
- This research provides additional qualitative analysis to the most recent Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain report (MD-ARMR-106).
- Breakdown of significant happenings and key ecosystem activity with suggested related research
- Highlights from 2021 and 2022 so far, with expectations for the next few years in the AR space including key players and trends.
- Vertical and Value Chain data breakouts with accompanying analysis.
- Summary of AR Platforms competitive assessment
- Introduction of metaverse and relation to AR/VR
- Timeline of market opportunities through 24 months and beyond, and changes in trends to be aware of.
- Breakdown of disruptive forces both increasing and decreasing in disruptiveness
- Offensive and defensive recommendations for hardware, software, and platform players as well as AR customers.
Critical Questions Answered
- What is the overall size of the augmented and mixed reality market today and in the future?
- What are the driving trends these and how do they permeate throughout the market?
- What are some of the most widely used use cases today and how do these change going forward?
Who Should Read This?
- Decision makers for those actively implementing augmented reality or looking to in the future.
- Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
- Innovation leaders invested in the overall digitization space wanting to understand inter and intra-market AR/MR dynamics.
Companies Mentioned
Related Research
Augmented and Mixed Reality Market Update: Q4 2022
Presentation | 4Q 2022 | PT-2524
Augmented and Mixed Reality Market Data Summary: 1H 2023
Presentation | 3Q 2023 | PT-2526
Augmented and Mixed Reality Semiannual Update
Presentation | 2Q 2021 | PT-2410