Actionable Benefits
- Recognize AR/VR device and usage differences and how those differences permeate the market
- Understand the impact of market movement on different components of the ecosystem, including hardware, platforms, content, enabling technologies, and go to market strategy.
- Identify the need to know items of the market transition, including TAM, current solutions, potential variables, and challenges.
Research Highlights
- Visual breakdown of AR/VR device types, opportunities, use case mappings, and usage impact
- Forward looking analysis around market potential, factoring in enabling technologies today and going forward
- Recommendations for AR/VR go to market approaches for differing company types and target users
Critical Questions Answered
- How has COVID impacted the AR/VR market, and how is AR/VR enabling opportunity around COVID-19?
- What are the most significant barriers to adoption and implementation in both consumer and enterprise AR/VR?
- What are the most prolific use cases for AR and VR devices today, and what are the expected impacts and outcomes from those use cases?
Who Should Read This?
- Decision makers for those actively implementing augmented reality or looking to in the future.
- Product managers wanting quantitative backup for AR and VR device, partnership, or implementation roadmaps.
- Innovation leaders invested in the overall AR market wanting to understand inter and intra-market AR/VR dynamics.
Companies Mentioned
Related Research
Virtual Reality Market Update: Q4 2022
Presentation | 4Q 2022 | PT-2525
Augmented and Mixed Reality Market Update: Q4 2022
Presentation | 4Q 2022 | PT-2524
Augmented and Mixed Reality Market Update: Semiannual Update
Presentation | 4Q 2020 | PT-2350