Actionable Benefits
- Card vendors can map out current and future product portfolio requirements as it relates to metal card construction.
- Ecosystem players can make informed decisions related to product development investments by understanding regional requirements
- Card manufacturers can select the most suitable sales strategies, tailored to regional drivers and requirements.
Research Highlights
- Regional metal payment card forecasts, spanning 2020 to 2025, covering metal cards shipments, supported by qualitative analysis.
- Metal card forecasts split by construction type e.g. PVC/Metal Core/PVC, PVC/Metal Edge/PVC, PVC/Metal and Metal.
- Metal payment card penetration rates, when compared to the total payment card market.
Critical Questions Answered
- What metal card construction type will reap the greatest reward? (PVC/Metal Core/PVC, PVC/Metal Edge/PVC, PVC/Metal and Metal)
- How will the metal cards market grow over the next 5?
- Driven by the premium status of metal payment cards, what is the realistic total available market and why will metal never become the de facto payment card material?
Who Should Read This?
- Strategy planners within smart card organizations.
- Sales and marketing leaders looking to understand the market opportunity and benchmark organizational performance.
- Other ecosystem players working in strategy, sales and marketing capacities, looking to understand total available market sizes.
Companies Mentioned
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