AWS Media Intelligence Solutions Bring AI/ML to a Wider Breadth of Media Workflows

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By Michael Inouye | 2Q 2021 | IN-6123


AWS Launches AWS Media Intelligence Solutions


On March 23, 2021, AWS announced the availability of its AWS Media Intelligence Solutions (AWS MI) that brings together a combination of services to serve a range of Artificial Intelligence (AI) and Machine-Learning (ML) needs for media workflows across three initial target markets (media and entertainment [M&E], education, and ad tech) and that currently targets four primary use cases.

  • Search and Discovery: Supporting metadata creation, object/asset identification (e.g., logos, characters, people/faces, scenes, activities, etc.), and content categorization, including frame accurate and precise search functions
  • Subtitling and Localization: Speech to text (Amazon Transcribe) and translation services (Amazon Translate, which supports 120 language pairs) for localizing outputs
  • Compliance and Brand Safety: Image, video, and speech analysis to ensure content compliance rules and regulations, brand safety, and standards
  • Content Monetization: Categorizing and contextualizing content for targeted advertising/sponsorships and content/service recommendations.


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