Actionable Benefits
- Recognize what trends in the AR market are creating more horizontal, rather than siloed, opportunities and business models.
- Understand the impact of this movement on different components of the ecosystem, including hardware, platforms, content, enabling technologies, and go to markets.
- Identify the need to know items of the market transition, including TAM, current solutions, potential variables, and challenges.
Research Highlights
- Insight into both qualitative and quantitative impact of the AR market broadening, including changes to business models and value chain structure .
- Analysis and mapping of AR value chain, major players, M&A trends, and target use cases.
- Concrete return on investment examples for prolific use cases.
Critical Questions Answered
- Who are the primary players in the AR market today, and where do they sit within the horizontal ecosystem?
- What are the impacts of this broader market?
- What technologies are enabling this horizontal movement?
- What is the size of the AR market, and what is the makeup within that in terms of siloed vs. horizontal solutions, types of hardware, and implementation dynamics?