Ford-Google Partnership: Google Extends Its Automotive Reach Wider and Deeper

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By James Hodgson | 1Q 2021 | IN-6099


Rapid Traction


A February announcement saw Google add Ford to their growing list of Original Equipment Manufacturers (OEMs) that have opted for the Android Automotive solution to meet the needs of their next generation of infotainment. After Renault-Nissan first took the plunge into Google’s automotive-tailored embedded solution in 2018, Google has gained rapid traction, particularly in the automotive mass market, with OEMs such as GM, FCA Group, Groupe PSA, and Volvo opting to bring Google onto the embedded side.

In the space of only three years, Google has wrapped up an impressive number of OEMs representing over 28 million vehicle sales by the end of 2019. While the pace of Android Automotive’s rollout is remarkable, not every implementation has been of the same “depth.” While Volvo has opted to pair the Android Automotive Operating System (OS) with Google’s connected services, including Google Maps and the Google Assistant, FCA will pair the embedded Android Automotive OS with a navigation experience powered by TomTom and Amazon’s Alexa intelligent voice assistant. Of all the…

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