A Quiet Virtual CES Holds Positive Announcements and Outlook for AR and VR in 2021

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By Eric Abbruzzese | 1Q 2021 | IN-6059


New Hardware as Expected, and a Bit More


CES 2021 brought a handful of welcome (if expected) announcements in the Augmented Reality (AR) and Virtual Reality (VR) realms. Lenovo launched a new smart glasses product in the A3-targeting enterprise. Vuzix unveiled their latest product plan leveraging micro-organic light-emitting diode displays and once again reduced the form factor of the smart glasses platform. Panasonic revisited their VR glasses product, first shown at CES 2020; the company (along with others in the field) also showcased some interesting automotive heads-up-display examples as CES’s automotive focus continues to grow.

One standout AR/VR example at the show was Fiat-Chrysler’s fully AR and VR enabled CES “booth.” The experience had high-quality renderings of 12 vehicles for users to explore and came with a virtual assistant for a guided tour, if desired. While immersive branding and marketing are nothing new, FCA rightfully capitalized on the virtual CES to roll out a robust example of this use case. The company also partnered with Google to enable cloud rendering and edge str…

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