What Google’s Investment in ADT Means for Monitored Home Security

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By Jonathan Collins | 4Q 2020 | IN-5932

 

Google Invests US$450 Million in ADT, with $150 Million to Follow

NEWS


The Google and ADT partnership, announced in August, will see Google investing US$450 million in the monitored security stalwart. It also brings Google Nest devices into the ADT installer channel and a commitment from each to work in tandem in both business and technical terms. The deal represents the latest in the blurring between smart home and monitored home security, with the former continuing to reconstruct the latter.

ADT to Sell Google Nest Products, Both Will Develop New Products

IMPACT


The deal, which gives Google a 6.6% stake in ADT, also commits both companies to investing US$150 million each into developing, marketing, and training people to sell their combination of services. ADT is adding Google Nest products to the list of items sold through its channel, which comprises 20,000 installer technicians, and eventually ADT’s security monitoring operating will be available through the Nest system, including using Google Assistant as voice control.

The investment comes as ADT continue…

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