What Google’s Investment in ADT Means for Monitored Home Security
Subscribe To Read This InsightBy Jonathan Collins | 4Q 2020 | IN-5932
Google Invests US$450 Million in ADT, with $150 Million to Follow |
NEWS |
The Google and ADT partnership, announced in August, will see Google investing US$450 million in the monitored security stalwart. It also brings Google Nest devices into the ADT installer channel and a commitment from each to work in tandem in both business and technical terms. The deal represents the latest in the blurring between smart home and monitored home security, with the former continuing to reconstruct the latter.
ADT to Sell Google Nest Products, Both Will Develop New Products |
IMPACT |
The deal, which gives Google a 6.6% stake in ADT, also commits both companies to investing US$150 million each into developing, marketing, and training people to sell their combination of services. ADT is adding Google Nest products to the list of it...
You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.
Service
©2021 Allied Business Intelligence, Inc. All Rights Reserved. This document is protected by US and International Copyright Law. No part of this document may be republished or entered into an information storage / retrieval system or database of any kind without the expressed written permission of ABI Research.