As households around the world continue practicing social distancing and sheltering in place, Subscription Video on Demand (SVOD) and streaming video services have seen significant growth during the ongoing pandemic. Netflix reported over 15 million new subscribers in 1Q 2020, for an increase of 23% Year-over-Year (YoY) and growth of 9% Quarter on Quarter (QoQ). Putting this growth into context, in 1Q 2019 net new subscriptions only totaled 9.6 million and accounted for 34.5% of the total annual new subscriptions. In 2018, 1Q new subscriptions were just over 8.2 million and represented 28.9% of the annual net new subscriptions. While it is unlikely this growth rate will sustain itself throughout the calendar year, the 1Q numbers (using the past two years as a measuring stick) would put Netflix on pace to add over 50 million net new subscriptions through 2020 and approach 220 million total subscriptions.
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