How Apple’s Quick Look Feature Update Can Drive AR Online Shopping Growth

by Eleftheria Kouri | 1Q 2020 | IN-5754
Apple recently expanded the capabilities of the Augmented Reality (AR) Quick Look ARKit feature for iOS 13.3 and later to allow retailers to add a customized option/website link and enable direct purchases from AR preview by using Apple Pay. The Quick Look feature, introduced in 2018 with the release of ARKit 2, allows retailers to upload 3D models of their products and enables users to visualize the products’ actual dimensions and place them in their prospective environments using Apple’s Safari browser instead of a separate app. The capabilities of Quick Look were initially limited to AR preview (scale and sharing through iMessage and email), and users needed to exit Quick Look preview and visit the retailer’s website or app to search for extra information, contact customer service support, or purchase items. Additionally, Apple is planning to include spatial audio to enhance Quick Look and generate more immersive experiences. For example, 3D models will “produce” sounds in accordance with their location in a space, their size, or a user’s position in the environment.

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