By Larbi Belkhit | 11 Oct 2024 | IN-7567
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The New FWA Target for T-Mobile |
NEWS |
T-Mobile’s Capital Markets Day 2024 led to many announcements, such as its new T-Priority network slice for first responders and the establishment of its AI-RAN Innovation Center in collaboration with NVIDIA, Nokia, and Ericsson. Another key announcement was the aggressive revision to its target for 5G Fixed Wireless Access (FWA) connections from 7 million to 8 million in 2025 to 12 million by 2028, as well as how its fiber network rollout will factor in to its strategy. A revision to FWA connection targets has been widely expected from both of the leading 5G FWA Mobile Network Operators (MNOs) in the United States, as both Verizon and T-Mobile have been on track, if not ahead of schedule, in meeting their previously stated targets for 2025. T-Mobile is the first of the two to announce its newest target, which is a 50% increase over its previously stated target of 7 million to 8 million connections.
Network and CPE Advancements Are Key Drivers |
IMPACT |
T-Mobile’s model for reaching this new target requires no dedicated capital at scale. It has been utilizing a “fallow capacity” model—where unused spectrum in specific sectors is allocated as a potential FWA monetization opportunity. This model is updated nightly based on a variety of factors such as the new number of FWA connections and the changing dynamics of data consumption by consumers in said sector. Alongside the use of this model, a number of key drivers have helped T-Mobile set its new 12 million target:
It is well documented that T-Mobile has utilized Fiber-to-the-Home (FTTH) as a supplement to its 5G FWA strategy and believes that it can convert several of its 5G broadband waitlist customers to its fiber offerings over time. It also set a target of surpassing 12 million to 15 million households through 2030 for fiber, which is driven by its investments in Lumos and Metronet, alongside its T-Fiber offerings. With both deals still pending, it is unlikely that any more deals will be coming down the pipeline anytime soon. T-Mobile’s strategy of FWA first and fiber second is in stark contrast with the vast majority of leading MNOs, which (due to being entrenched in existing fiber network rollout strategies) still see 5G FWA as a secondary focus for broadband connectivity. This is very likely to remain the same in the developed Western markets, and from a consumer perspective, the specific connectivity solution is not important, as long as the performance and reliability of the connection is satisfactory.
A Case Study for 5G Monetization & Broadband Expansion |
RECOMMENDATIONS |
T-Mobile’s strategy is a very good case study for MNOs on 5G FWA monetization. However, it is important to note that it was able to adopt this strategy as T-Mobile itself did not have an extensive fiber presence, unlike its competitors—Verizon and AT&T. But there are some valuable lessons other MNOs can take from T-Mobile’s strategy:
Insight | 3Q 2021 | IN-6259
Insight | 1Q 2020 | IN-5711