As a Product Strategy Leader responsible for directing product success within customer segments, you face unique challenges that require market analysis, competitive intelligence, and strategic positioning expertise. ABI Research empowers your product strategy with consulting, timely market insights, access to thought leaders, and comprehensive research support that accelerates product success and market recognition.
We have a 30+ year history of making product strategy leaders more successful through tailored programs that are specifically designed to overcome common product strategy and market positioning challenges.
Timely Market Intelligence
Get real-time insight on SAM analysis, competitor activity, and overall customer sentiment to make informed product decisions. Stay ahead of market shifts that could impact your product strategy and competitive positioning.
Product Recognition & Awards
Gain recognition for your solutions in outbound market communications through our analyst endorsements, competitive rankings, and industry awards that establish market credibility and thought leadership.
Multi-Channel Market Awareness
Raise awareness of your solutions with potential customers through robust coverage in multiple media outlets and publications, amplifying your product's market presence and customer reach.
Strategic Analyst Access
Unlimited access to key thought leader consultants who will help you shape and communicate your product vision through strategic guidance, market validation, and positioning support including in-person strategy sessions.
Tailor Our Solutions To Fuel Your Success
We customize and tailor our solutions to give you everything you need to establish product leadership, accelerate market recognition, and drive product success.
Get Expert Validation for Product Strategy
Access to our analyst team for real-time strategic guidance, competitive analysis, and market validation. When you need expert backing for product decisions or positioning strategies, you'll have immediate access to thought leaders who understand your market.
Transform Product Features Into Market Recognition
Receive licenses to content that features your solution for outbound marketing support, giving your product team credible analyst-backed materials that differentiate your offerings and accelerate market adoption.
Strategic Planning Sessions With Market Experts
Participate in in-person and remote strategy sessions annually with consultants to align your product roadmap with market opportunities. Get dedicated time with analysts to discuss competitive positioning, market timing, and strategic product decisions.
Amplify Product Visibility Through High-Value Channels
Get placement of any licensed materials in ABI media channels and attempted placement with media partners, ensuring your product messaging reaches the right audiences through trusted industry publications and channels.
Stay Ahead With Regular Market Check-ins
Bi-monthly market catch-up discussions keep you informed of competitive moves, market shifts, and emerging opportunities that could impact your product strategy. Never be surprised by market changes again.
Position Your Product as Industry-Leading
Feature and interview opportunities for all relevant research products establish your product team as thought leaders while providing market validation that accelerates customer confidence and sales cycles.
Never Miss Critical Market Intelligence
Access all relevant research covering your product markets, competitive landscape, and customer segments. When executives ask about market opportunities, you'll have comprehensive, authoritative data to support strategic product decisions and roadmap planning.
Influence Research To Match Your Product Priorities
Provide input for our research roadmaps to ensure coverage of topics most critical to your product strategy. Shape our research agenda to address the market intelligence gaps that matter most to your product success.
How We Support Product Strategists
ABI Research supports product strategy teams with forward-looking insights, ongoing advisory, market data, and tailored analyst guidance that aligns stakeholders on development priorities. Through AI-driven tools, consulting calls, and research, clients gain clarity on opportunities, enabling better decision-making and internal alignment.
Aligning Product Strategy for a Global Electronics Leader Using AI Tools and Hard Data
The Solution
Working with a key strategy group, our solution focuses on providing essential market metrics for pivotal customer segments. It is coupled with project-based reviews of potential market and client product expansions, as well as support for internal processes through the use of ABI-created AI tools and support.
The Results
The unique, hard data provided by ABI has been pivotal in helping the client achieve internal alignment around product development priorities. The support from analysts and the use of the AI tools have added depth and clarity to understanding, enabling the client to produce compelling internal alignment materials.
Empowering a Technology Leader to Anticipate Market Shifts With Personalized Insight
The Solution
The solution centers around providing guidance and clarity on bleeding-edge technology market developments for a central strategy team. The combination of syndicated research and regular strategy calls creates a landscape perspective on future opportunities and technology trends.
The Results
The customer greatly values the depth of research, the significant portion of our portfolio focused on future-looking topics, and the insights and guidance received during analyst interactions. Collectively, the solution personalizes the broader information gathered. It is invaluable in shaping internal alignment around future market opportunities.
Supplying a Cybersecurity Leader With Board-Level Decision Support
The Solution
The client incorporates a combination of detailed syndicated research with regular update calls. It also includes a set of strategy calls designed to equip internal stakeholders with information relevant to board-level discussions and decisions.
The Results
The client sees our solution as pivotal for internal benchmarking, competitive benchmarking, and TAM analysis. The solution provides key insights that support board-level decision makers, inform target setting, and enhance outbound communications with clients.
Trusted By The Best
ABI Research reports and data fuel success at the world's leading and most innovative technology organizations. These are just some of the leading companies we work with:
Ready To Accelerate Your Product Success?
Schedule a strategy session with our analyst team and discover how to accelerate your product strategy success and market recognition.
