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Augmented and Virtual Reality: Visualizing Potential Across Hardware, Software, And Services
Immersive technologies in Augmented Reality (AR) and Virtual Reality (VR) have presented and, to some extent, already proven to be more than iterative improvements to existing tech in both consumer and enterprise domains. A level of immersion not possible before was introduced with VR, while AR offered an entirely unique way of accessing and overlaying data without removing a user from the world. Applications in both consumer and enterprise markets have been trialed, deployed, and proven Return on Investment (ROI).