ADAS and Active Safety

Date: Thursday, May 21 2015, 11 a.m. US/Eastern

Advanced Driver Assistance Systems (ADAS) is a burgeoning market, but finds itself at a crossroad. Its commercialization, packaging, labeling, and pricing lack transparency and vary significantly regionally, hindering market uptake. Many companies have joined the market from all angles: semiconductor vendors like NVIDIA and Freescale; suppliers such as Mobileye and HERE; developers like Neusoft; OEMs such as Ford and Internet players like Google and Baidu. The result is cost savings, further safety for consumers, growth of smart cities, and perhaps most importantly, evolution of autonomous vehicles. For a market set to hit revenues of over US$221 billion by 2020 there is still much unanswered.

This webinar will answer the following questions top of mind for all ADAS players:

  • How aware are consumers of the benefits of ADAS, now and going forward?
  • What is the regulatory status of the commercial vehicle ADAS landscape?
  • What is the role of ADAS sensors in autonomous driving and future crowdsourced and cloud-shared automotive big data platforms?
Webinar Schedule:

  • High level forecasts
  • ADAS database
  • Consumer awareness
  • Ecosystem: OEMs
  • Ecosystem: semiconductor vendors
  • Commercial vehicles
  • Autonomous driving
  • New Big Data use cases for ADAS sensors

As shown in the below chart and graphic, ABI Research expects the greatest revenue growth to come from Night Vision, Vulnerable User (pedestrian, cyclist, motorcyclist, and animal detection), and Adaptive Cruise Control / Traffic Jam Assist.

 Longitudinal Assistance
 Lateral Assistance
 Vulnerable User
 Driver Monitoring
 Adaptive Cruise Control & Traffic Jam Assist.
 Night Vision

Related Research

Advanced Driver Assistance Systems
Competitive Assessment | CA-1185 | 4Q 2014
Advanced Driver Assistance Systems (ADAS)
Market Data | MD-ADAS-107 | 1Q 2015
ADAS and Autonomous Driving Technology in Trucks and Commercial Vehicles
Technology Analysis | AN-1997 | 2Q 2015
Automotive Trends
Presentation | PT-1393 | 1Q 2015
Driver Monitoring Systems
Application Analysis | AN-1691 | 4Q 2014
ADAS Sensors, Semiconductors, & Platforms
Technology Analysis | AN-1690 | 3Q 2014


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