The combination of 5G, Multi-Access Edge Computing (MEC), and Artificial Intelligence/Machine Learning (AI/ML) offers enormous opportunities for creating new multimedia services with deeply engaging experiences. Faster data speeds and increased capacity provided by 5G support high-density traffic in large venues like stadiums and arenas and, when coupled with MEC and AI, 5G enables new experiences like live in-stadium multi-view switching (live with sub-second latency), live game analytics, multiplayer location-based gaming, and increased depth of immersion and interactivity via augmented/virtual reality. Global technology intelligence firm ABI Research identified and evaluated several key developing market opportunities that are location-based, leverage enabling technologies like 5G and MEC, and will generate a market potential exceeding US$8.5 billion by 2026. This figure includes in-venue (stadiums, concerts, airports) premium content, services, and location-based gaming.
“5G, edge compute, and AI make content and multimedia services more contextualized, interactive, and accessible wherever it is deployed and enables more innovative and immersive experiences. Solutions based on these technologies can create additional value for location-based data, services, and marketing. Not only will they empower enhanced experiences in public venues, but also engender new ways of monetizing content,” explains Michael Inouye, Principal Analyst, Next-Gen Content Technologies at ABI Research.