The Asia-Pacific Region to Lead Set-top Box Market Growth for the Next Five Years

image
09 Feb 2011

The Asia-Pacific region will lead worldwide set-top box market growth for the next five years, according to new data from ABI Research. Asia-Pacific’s share of the market will approach 50% of all set-top boxes sold worldwide in 2013-2015 before declining slightly.

“This trend towards Asia-Pacific STB uptake is driven by the completion of digital transitions in North America and Western Europe, coupled with the digitization of cable systems in China occurring through 2015-2016,”  says practice director Jason Blackwell. “Subscriber growth in India is strong too, although no clear timeline for digitization has been established, which hampers digital STB growth.”

Worldwide, video operators’ desire to offer more channels and high definition channels was evident. “2011 will be the first full year in which boxes capable of decoding MPEG-4 (H.264 AVC) will exceed legacy boxes capable of decoding only MPEG-2,” explains senior analyst Sam Rosen. “MPEG-4 is required for high-definition video, and can help fit more digital standard definition channels into the same bandwidth, compared to the MPEG-2 codec.”
 
Worldwide, cable services remained the most popular pay-TV platform although they continue to lose market share, primarily to telco TV (IPTV) platforms. Satellite (DBS) and terrestrial (DTT) platforms are gaining customers through market growth, but maintaining steady market shares.
 
ABI Research’s “Set-Top Box Market Data” presents an overview of STB shipments across seven video platforms: digital cable, digital satellite (pay services and free-to-air), IPTV, digital terrestrial TV (pay services and free-to-air). The data chart TV households by platform, annual shipment forecasts for each technology and box type. The inclusion of explicit forecasts for units targeted primarily at FTADBS and breaking down of units for FTADTT and PayDTT is new in this database.
 
It forms part of the firm’s TV and Video Research Service, which also includes other Market Data products, Research Reports, Research Briefs, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.
 
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 29 research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

About ABI Research

ABI Research is a global technology intelligence firm uniquely positioned at the intersection of technology solution providers and end-market companies. We serve as the bridge that seamlessly connects these two segments by providing exclusive research and expert guidance to drive successful technology implementations and deliver strategies proven to attract and retain customers.

ABI Research 是一家全球性的技术情报公司，拥有得天独厚的优势，充当终端市场公司和技术解决方案提供商之间的桥梁，通过提供独家研究和专业性指导，推动成功的技术实施和提供经证明可吸引和留住客户的战略，无缝连接这两大主体。

For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific, or visit www.abiresearch.com.

Contact ABI Research

Media Contacts

Americas: +1.516.624.2542
Europe: +44.(0).203.326.0142
Asia: +65 6950.5670

Related Service