New York, New York - February 09, 2011
The Asia-Pacific region will lead worldwide set-top box market growth for the next five years, according to new data from ABI Research. Asia-Pacific’s share of the market will approach 50% of all set-top boxes sold worldwide in 2013-2015 before declining slightly.
“This trend towards Asia-Pacific STB uptake is driven by the completion of digital transitions in North America and Western Europe, coupled with the digitization of cable systems in China occurring through 2015-2016,” says practice director Jason Blackwell. “Subscriber growth in India is strong too, although no clear timeline for digitization has been established, which hampers digital STB growth.”
Worldwide, video operators’ desire to offer more channels and high definition channels was evident. “2011 will be the first full year in which boxes capable of decoding MPEG-4 (H.264 AVC) will exceed legacy boxes capable of decoding only MPEG-2,” explains senior analyst Sam Rosen. “MPEG-4 is required for high-definition video, and can help fit more digital standard definition channels into the same bandwidth, compared to the MPEG-2 codec.”
Worldwide, cable services remained the most popular pay-TV platform although they continue to lose market share, primarily to telco TV (IPTV) platforms. Satellite (DBS) and terrestrial (DTT) platforms are gaining customers through market growth, but maintaining steady market shares.
ABI Research’s “Set-Top Box Market Data” presents an overview of STB shipments across seven video platforms: digital cable, digital satellite (pay services and free-to-air), IPTV, digital terrestrial TV (pay services and free-to-air). The data chart TV households by platform, annual shipment forecasts for each technology and box type. The inclusion of explicit forecasts for units targeted primarily at FTADBS and breaking down of units for FTADTT and PayDTT is new in this database.
It forms part of the firm’s TV and Video Research Service, which also includes other Market Data products, Research Reports, Research Briefs, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 29 research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
About ABI Research
ABI Research is a global technology intelligence firm delivering actionable research and strategic guidance to technology leaders, innovators, and decision makers around the world. Our research focuses on the transformative technologies that are dramatically reshaping industries, economies, and workforces today.
ABI Research提供开创性的研究和战略指导，帮助客户了解日新月异的技术。 自1990年以来，我们已与全球数百个领先的技术品牌，尖端公司，具有远见的政府机构以及创新的贸易团体建立了合作关系。 我们帮助客户创造真实的业务成果。
For more information about ABI Research’s services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visit www.abiresearch.com.